Social Primer has always been about great American style and appropriate but not stuffy etiquette. The mantra here is "You don't have to be rich to live the good life". What that means is, if you dress the part and walk the walk, the door to the good life opens wide and welcoming. We don't stand for pretension or exclusivity. We want all to feel included, so we provide tips and clothing to make a man feel confident, where ever he may roam.