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New Pop-up Shop for the Holidays

SOCIAL PRIMER: POP-UP SHOP OPENS IN ALPHA GEAR FOR GENTS ON MELROSE AVENUE SP has opened a new pop-up shop within Alpha Gear for Gents in West Hollywood. See what the LA times has to say here. The dilemma of finding appropriate gifts for gentlemen is resolved. Social Primer: The Shop offers a well-edited — [...]

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posted on November 3, 2009

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SP Reversible Bow Ties

SP’s reversible bow ties are getting some attention from unlikely sources. It seems the ties have struck a chord with editors working on wedding guides. Not that there’s anything wrong with that. When putting together the collection, we were inspired by the Duke of Windsor and F. Scott Fitzgerald. Classic gents with a streak of [...]

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posted on October 15, 2009

posted in Wardrobe & Style

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Who are the Best Dressed Men in America?

We are inundated with images of celebrities and athletes who run the flashbulb gauntlet at awards shows or squire around super models to premieres, but what SP wants to know is, who are the best dressed men in America who are doing it for themselves? Not with a pricey stylist or a high fashion label’s [...]

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posted on September 19, 2009

posted in Wardrobe & Style

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Dress Code: Formalities

How many times do you receive an invitation to an event and the dress code says something like this? Business casual. Or semi-casual. Or cocktail attire. Here’s a new one I just received printed on an invitation today. Dressy cocktail attire. Honestly. What the hell is going on? Are we so inured to the omnipresence [...]

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posted on September 18, 2009

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Yacht Party Rules

First of all a yacht is just a fancy word for any boat bigger than a skiff. Defined as a vessel used for private cruising, racing, or other non-commercial purposes, sailboats, motor boats, pontoon boats, and yes, Aristotle Onassis’s Christina are all considered yachts. Do not let the word — or the invitation — intimidate [...]

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posted on August 27, 2009

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SP Recommends

Every man needs a great summer jacket that can stand the heat and still look sharp. This Silk and Linen Sport Coat hits all the right notes and it is on great sale now that the summer is full upon us. The great thing about classic dressing is that this jacket will never go out [...]

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posted on July 13, 2009

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Social Primer Best Dressed Men: The Oscars

The dress of a gentleman should be such as not to excite any special observation, unless it be for neatness and propriety. The utmost care should be exercised to avoid even the appearance of desiring to attract attention by the peculiar formation of any article of attire, or by the display of an immoderate quantity [...]

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posted on February 25, 2009

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The Full Windsor

A well-tied tie is the first serious step in life. Oscar Wilde As some of you may know SP has recently become a shopkeeper, a role some are saying he was meant to play. In addition to doling out the doodles on etiquette, manners and decorum, now the days are full of meeting and greeting, ordering [...]

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posted on February 18, 2009

posted in Wardrobe & Style

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SocialPaper by SocialPrimer

Introducing one of SP’s favorite things: classic, quality correspondence cards. Visit the SP Shop for details.

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posted on December 17, 2008

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StylePrimer Series

After a few wardrobe malfunctions and ridiculously expensive forays into trends that were out of style in an embarrassingly short period of time, SP has returned to the long-held traditions of the classic men’s wardrobe. With that revelation, SP is introducing a new feature here on SocialPrimer called simply StylePrimer. The series will concentrate on [...]

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posted on October 22, 2008

posted in Wardrobe & Style

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