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American Authenticity: The Gap Rolls Out 1969

When the call came from Vogue magazine to attend the introduction of a new premium jeans collection from the Gap called 1969, SP was indeed curious. Having grown up with Gap and their affordable, wearable, classic style, I was curious to see what this great American company was up to lately. It is no news [...]

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Image of American Authenticity: The Gap Rolls Out 1969

posted on August 6, 2011

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SP Dream Girl: Christine Cameron

The gritty streets of downtown Los Angeles may seem to many readers of SP as the last place to find one’s dream girl. Well, love finds you, you don’t find love. Isn’t that how it always happens? Don’t get  me wrong, when the idea first popped up last month to begin featuring the ladies in [...]

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Image of SP Dream Girl: Christine Cameron

posted on August 4, 2011

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Sift through the Thrift.

I have a great friend AV who works for a fancy ladies’ magazine and is privy to the inner sanctum of the fashion world. She is able to call upon any designer and most of these designers would fall over themselves to dress her. That said, every time she comes to town for a visit, [...]

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Image of Sift through the Thrift.

posted on July 28, 2011

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Great Look: The Charleston Tuxedo

You’ve all heard me carry on about the Charleston Tuxedo and how this uniform is appropriate for almost any occasion a man can think of. Here it is in all its authentic glory captured on King Street in Charleston, South Carolina. The blue blazer, check. Bow tie, check. Khakis (or colorful pants), check. Loafers, check. [...]

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Image of Great Look: The Charleston Tuxedo

posted on July 6, 2011

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SP x Brooks Brothers Bow Tie for Tennis Hall of Fame

To commemorate the International Tennis Hall of Fame, Social Primer and Brooks Brothers have created a special limited-edition bow tie featuring contrasting patterns of tennis balls and tennis racquets. The tie will be unveiled at the kick-off to the Summer Bow Tie Tour at Brooks Brothers in Newport, Rhode Island Saturday, July 9th.   Brooks [...]

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Image of SP x Brooks Brothers Bow Tie for Tennis Hall of Fame

posted on July 5, 2011

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Carolina Day Brings Out the Seersucker

On June 28, 1776, a small band of South Carolina Patriots defeated the British Royal Navy in the Battle of Sullivan’s Island. Patriots stationed at an unfinished palmetto log and sand fort near what is today Fort Moultrie defeated a British naval force of nine warships as it attempted to invade Charleston. After a nine-hour [...]

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Image of Carolina Day Brings Out the Seersucker

posted on July 4, 2011

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SP Great Look: Summer Wedding Cruise, Charleston Harbor

One of the most FAQ’s here on SP is what to wear to summer weddings. Many gents naturally reach for the seersucker suit. Perhaps because there aren’t many occasions when a man feels comfortable donning seersucker to begin with or perhaps it is the nature and light color of the fabric. Seersucker just feels wedding-y, [...]

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Image of SP Great Look: Summer Wedding Cruise, Charleston Harbor

posted on May 25, 2011

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SP Limited-edition T-shirt, No. 1

SP loves a party T-shirt. I remember as a wee high school freshman eye-balling with envy the older guys’ T-shirts from party weekends away at colleges. Juniors and Seniors would get invited to fraternity parties at schools they were considering attending and come back with the most-coveted souvenir: The party T-shirt. The first fraternity party [...]

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Image of SP Limited-edition T-shirt, No. 1

posted on May 21, 2011

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SP Great Look: Sewanee, TN

SP takes a little flack from some quarters when it comes to using the term Go-to-Hell Prep. Some squawk that GTH is not prep at all while some dismiss GTH as clownish, whether it is on my person or those I choose to photograph on the street or style for a photo shoot.  GTH is [...]

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Image of SP Great Look: Sewanee, TN

posted on May 17, 2011

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Social Primer for Brooks Brothers Spring 2011 Bow Ties

The wait is finally over and the new ties are in Brooks Brothers stores nationwide and online at BrooksBrothers.com. And this is the tie I’ve been dying to show you: The big city people call it Prepitary, but down South we call it Prep Neck. It is perhaps the craziest tie designed to date, but still [...]

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Image of Social Primer for Brooks Brothers Spring 2011 Bow Ties

posted on April 27, 2011

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