Social Primer

SOCIAL PRIMER: POP-UP SHOP OPENS IN ALPHA GEAR FOR GENTS ON MELROSE AVENUE

SP has opened a new pop-up shop within Alpha Gear for Gents in West Hollywood. See what the LA times has to say here. The dilemma of finding appropriate gifts for gentlemen is resolved. Social Primer: The Shop offers a well-edited — and affordable — selection of made-to-order offerings including monogrammed stationery, playing cards, drinks coasters and napkins, soaps, and belts.  Also announcing the new SP reversible bow ties available exclusively at the shop and here on this site.  Vintage books, antiques and art, all chosen with SP’s keen eye, round out the classic wares selected to compliment a man’s space.

Alpha: Gear for Gents –Alpha remains the ultimate one-stop shop for gifts – and this holiday season becomes a veritable toy store for men, boys, and men who still think like boys.  Founded in 2004 by style makers Darren Gold and Christos Garkinos (of decadestwo) as an all-encompassing men’s lifestyle store highlighting the best of the best; from candles to cashmere, grooming products to gadgets, water bottles to wayfarers and everything in between. The well-edited selection of both whimsical and practical items with price points for every budget meets the specific male challenges of how to love, groom, learn, look, home and entertain.  Alpha is the go to resource for guy’s gifts in Los Angeles…and worldwide via www.alpha-man.com.  To honor its 5th birthday, Alpha is boosting their children’s section and adding more grown-up toys to the mix this holiday season.  While many of the toys filling Alpha’s shelves this year hold a nostalgic significance to the owners, harkening back to childhood favorites, a smart and unique selection of techno toys and gadgets will also be available for the “kid” of today. Alpha has been featured in Vanity Fair, The LA Times, Travel+Leisure, The New York Post, the Advocate, Lucky, People and remains on GQ’s Top 100 stores list.

Social Primer: The Pop-up Shop is located inside Alpha Gear for Gents at 8625 Melrose Avenue, West Hollywood, California 90069. T: 310-855-0775

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